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Golden winds up with the tale of a peddler whose first name is still a household word. He was a Bavarian immigrant named Levi Strauss. He sailed to San Francisco in 1852 with a batch of denim canvas. Strauss hoped to sell the fabric for tenting, but noticed that the men needed pants that would hold up in the rugged gold-mining hills of California. The canvas started his inimitable blue jeans, called Levi's, walking all over the world...

Author: /time Magazine | Title: Books: The Jew-Wedge-Du-Gish | 7/12/1963 | See Source »

...Battle Scar. In his olive-drab headquarters tent on the Plain of Jars, wearing a T shirt, a pair of Levi's and rubber bath shoes, Kong Le perches on a stool morosely studying a map beneath the light of a swaying hurricane lamp. The picture is discouraging: the Pathet Lao are advancing in the Vang Vieng area, 13 neutralist soldiers are missing after an action at Ban Boua, a 100-truck Red supply convoy from North Viet Nam arrived at the Pathet Lao headquarters at Khang Khay. At such news, Kong Le is apt to wince...

Author: /time Magazine | Title: Laos: Evil Spirits on the Plain | 7/5/1963 | See Source »

...weary of politics to hand-pick his successor: Ukrainian-born Finance Minister Levi Eshkol, 67, who has brought Israel from a hand-to-mouth economy to the point where its gross national product has risen an average of 11% annually over the past five years, and its dollar surplus is almost an embarrassment. Twice married but now a widower, Eshkol has four daughters, one of whom teaches dancing in Jerusalem, while another is a sergeant in the Israeli army. His new Cabinet strongly resembles Ben-Gurion's old one, and it is unlikely there will be any radical changes...

Author: /time Magazine | Title: Israel: Vale Atque Ave | 6/28/1963 | See Source »

...spur "the kind of thinking that wins Nobel Prizes," as Provost Levi puts it, Beadle set up a faculty-raiding "independence fund" that now stands at $3,500,000. While easing out many mediocre men, Beadle in 18 months has increased the faculty from 800 to 930. This year Chief Headhunter Levi has a rich catch, from Yale Historian Leonard Krieger to Michigan Law Professor Frank Allen and Negro Historian John Hope Franklin of Brooklyn College. Vows Levi grimly: "We are going to take the best men we can find, although we will probably raise faculty salaries across the country...

Author: /time Magazine | Title: Universities: Return of a Giant | 5/31/1963 | See Source »

...Laskey, who had large holdings in Bonds of Israel and was equally tired of parlor meetings. Impressed, Laskey bypassed Jewish-controlled investment houses to avoid any further tinge of sentiment, persuaded Manhattan's Paine, Webber, Jackson & Curtis to underwrite the plan. Visiting Israel, he also persuaded Finance Minister Levi Eshkol and the socialist Labor government to make concessions to the fund, including below-market-value sale of government-held stocks and an option eventually to purchase $50 million in such securities...

Author: /time Magazine | Title: Israel: A Place to Make Money | 5/10/1963 | See Source »

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