Word: levis
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Some of the FTC's recent actions, such as permitting lawyers to advertise despite the American Bar Association's restrictions and forbidding companies like Levi Strauss or Florsheim from setting minimum retail prices on their products, have benefited consumers. But the agency's excesses endanger its important consumer protection work. Says Republican David A. Clanton, one of the five FTC commissioners: "The trouble with the pendulum swinging the other way is that you knock out all the good stuff as well as chastising us where we need to be chastised." But when the final votes are taken...
Nevertheless, organizing students seems to be a more difficult process these days. The labels on jeans have changed from Levi to Klein and t-shirts have been replaced by Gloria Vanderbuilt blouses. It seems that activism is not as "chic" as it was ten years ago and perhaps we should be thankful that the regressive 1970's will be over in a few months. Historically, every even numbered decade has been a progressive one.....let us see what the '80s will bring...
With the Astros, Joe Niekro performs a superstitious pitching-day ritual that is bizarre even by baseball standards. Decked out in the same Levi's and black-and-white shirt, he stops on his way to the park for a cup of coffee with a friend. He insists on draping a towel around the neck of Pitching Coach Mel Wright. And then, when his team is at bat, he sits on the same towel on the same spot in the dugout...
...enabled Jordache to make a quick hit in the lucrative market for pricey (about $35 a pair), high-styled jeans that carry the labels of famous designers. Total jeans sales are running 10% ahead of last year, with designer jeans up more than 30%. Compared with the old, proletarian Levi's, which retail for around $20, the designer models are more form-fitting and have fancier stitching and other touches. Until last spring, the market was dominated by Gloria Vanderbilt, Calvin Klein, Ralph Lauren and other names synonymous with class and cash. But Jordache? The name (pronounced Jor-dash...
...taken place in almost any American city, east or west of the Pecos. High-stepping city slickers everywhere are discovering that cowboy boots go just as well with a pinstripe suit, a satin disco outfit or designer jeans as they do with a pair of saddle-worn chaps and Levi's. Al Martinez, co-owner of Manhattan's To Boot boutique, has even outfitted an 85-year-old grandmother. Says he: "Sales are phenomenal. This fall will be crazy. I just hope we have enough boots...