Word: levision
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Many Chinese would consider Little Lin's life plenty fortunate already. His construction job near the city of Fuzhou earns him $375 a month in peak season. With that salary, he can afford Levis and Internet sessions to learn about his future home. He prefers David Beckham to Wayne Rooney...
It's the protestors that take McDonald's to symbolize all that America stands for; the company's own marketers work to identify the brand with the tastes and cultural preferences of the target population. In France, that has meant deploying "ugly American" caricatures in its ads and substituting Asterix...
Some young Europeans see a downside to all this cultural convergence: it often feels like homogenization. Paola La Falce, 34, an Italian who works for Universal Music in Paris, recalls her first trip to the U.K. 15 years ago: "It was incredibly different from where I came from. But now...
France has for most of this century had a love-hate relationship with U.S. popular culture. The government has, for example, fought hard to maintain trade protections on French cinema in the face of the Hollywood onslaught. To watch Levis-clad French college kids in sidewalk cafés discussing...
Ranchwear will be also stage a return. Levis, cowboy boots and big buckles. Twenty-gallon hats, accessorized if necessary, will be worn without a trace of irony, such as when Senate majority leader Trent Lott turned up at Bush?s ranch recently wearing his Stetson with a huge feather protruding...