Word: levittowners
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Three years ago, little potatoes had sprouted from these fields. Now there were 10,600 houses inhabited by more than 40,000 people, a community almost as big as 96-year-old Poughkeepsie, N.Y., Plainfield, N.J., or Chelsea, Mass. Its name: Levittown...
...Levittown is known largely for one reason: it epitomizes the revolution which has brought mass production to the housing industry. Its creator, Long Island's Levitt & Sons, Inc., has become the biggest builder of houses...
Super-Selling. The houses in Levittown, which sell for a uniform price of $7,990, cannot be mistaken for castles. Each has a sharp-angled roof and a picture window, radiant heating in the floor, 12-by-16 ft. living room, bath, kitchen, two bedrooms on the first floor, and an "expansion attic" which can be converted into two more bedrooms and bath. The kitchen has a refrigerator, stove and Bendix washer; the living room a fireplace and a built-in Admiral television...
...arrogance-is solidly based on the fact that he is the most potent single modernizing influence in a largely antiquated industry. Last week he added another cubit to his self-esteem and his builder's stature; in seven days, his salesmen sold another 350 houses in his Levittown "store" (where lumber, piping and other materials used in each house are on display). Said Bill Levitt: "I told them I'd give them an extra week off this summer if they did it. I don't say these things unless I'm sure it can be done...
Without spending a cent of its own money (it had only $10,000), Junto in effect bought 4,028 houses worth some $32 million in Levittown, the Long Island mass housing development of Levitt & Sons. This complex deal in high finance was devised by bustling, mop-haired Philip Klein, a retired advertising man now Junto's non-salaried business manager. He had no trouble selling the deal to Builder William Levitt, who saw in it a way to save on his taxes...