Word: levitts
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...Levitt coined the term “globalization” in his HBR article “The Globalization of Markets,” where he described the need to have a common, consistent product when marketing worldwide...
Four of the 25 articles Levitt wrote for HBR garnered McKinsey awards, which are awarded annually to the review’s top two articles. He also wrote or co-wrote eight books about business and marketing. His works are standard required reading in business school courses...
Other awards Levitt won include the John Hancock Award for Excellence in Business Journalism in 1969 and the George Gallup Award for Marketing Excellence...
...Peter Levitt said that he will remember his father’s energy in all aspects of his life...
...Everything he did both in business, academics and in his personal life he did with total enthusiasm,” Peter Levitt said...