Word: levitts
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Berolzheimer said that Levitt also expected his students to be prepared. Berolzheimer remembers at least one time when he walked out of a class when a student he called upon was not prepared to participate in class discussion...
...Berolzheimer said that Levitt always used humor to relieve tension in class...
According to a press release from HBS, Levitt “favored a theatrical style in class, striding up and down the aisles and tossing chalk toward both blackboards and students...
Berolzheimer remembered Levitt throwing chalk whenever he wanted students’ attention, but also when he wanted students to think unconventionally. “To me his throwing chalk became a symbol of ‘let’s use our imagination,’” he said...
...Levitt called upon companies to expand their marketing conceptions in his 1960 Harvard Business Review article “Marketing Myopia,” which eventually became one of the best-selling HBR articles of all time...