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What’s in a name? According to University of Chicago Professor Steven D. Levitt ’89: not much...
...Levitt, along with Roland G. Fryer, an economist at Harvard’s Society of Fellows, examined large data sets to find that a baby’s name has less of an influence on his life prospects than earlier studies suggested. Sure, Temptress turned out to be a bit of a tramp, but Loser Williams grew up to be far more successful than his older brother Winner...
This is good news for Levitt, since the title of his new book, “Freakonomics,” is—quite frankly—just awful. However, like Loser, who has risen through the ranks of the New York City Police Department (his colleagues now call him “Lou”) “Freakonomics” overcomes its name...
...this last front, it’s worth noting that Levitt gets help—from co-author and former New York Times magazine editor Stephen J. Dubner. Is that cheating...
Well, no. But Levitt does expose a coterie of cheaters, from Chicago public school teachers to Sumo wrestlers to millions of tax filers...