Word: levitts
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True, the Levitt organization is "the General Motors of the housing industry" [TIME, July 3], but we who bought from his Cadillac line instead of his Chevrolet line are sometimes irked by the public impression . . . that all Levitt houses are per se Levittown houses...
...homes in the Levitt-built Roslyn Country Club community may not be as interesting sociologically (they sell in the $18-$23,000 bracket) or statistically (he's building "only" 400 of them this year) as his smaller and more numerous dwellings, but they are creating a "new way of life" for higher-income families just as surely and dramatically as his Levittown houses are for the younger...
...Housebuilder Levitt is quoted as saying: "In Levittown 99% of the people pray for us." After reading the article and finding no mention of a church or synagogue among the 40,000 residents of this youthful community, I am moved to ask: Where do they pray...
That seemed a conservative prediction, if the big builders like Levitt could keep on thinking up new mass-production tricks, and small merchant builders could adapt more of them to their operations, thus broadening the market for small, cheap houses. By stabilizing the construction industry, builders could offer more permanent work to labor, and thus eliminate the cause of the featherbedding that now adds so much to building costs. And as efficiency increased, the mass builders might also find that they could economically supply some of the individuality that their houses now lack...
...Bill Levitt himself has few fears for the house-building future. He thinks that the U.S. will build 1,000,000 houses a year for the next few years; then the rate will drop to 500,000 or 600,000 a year. Says he: "That's a big drop from what we're doing now, but it's still good business...