Word: levying
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Dates: during 1980-1989
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...Soviet Union is doing business with Vitale. Earlier this year the Soviets began turning out Jesus Jeans in Moscow under a licensing agreement. Vitale had won the contract, which calls for 10 million pairs of pants to be produced through 1985, in competition with two U.S.-based clothing giants, Levi Strauss and Wrangler. Moscow is paying Vitale about $1 million for the license and technical...
...right to sponsor the U.S. track and field team from 1981 through 1988. Vitale is paying $8.2 million to the team to outfit the American athletes in exchange for the right to proclaim Kappa a team sponsor. Kappa will furnish the team's competitive attire, while Levi Strauss, the U.S. Olympic team's overall clothing sponsor, will provide the track and field athletes with such items as presentation suits to be worn on the victory stand. The arrangement, says Vitale, has already paid dividends in the form of a spate of new licensing contracts. One of the largest...
...come as athletes. After a public vote, or at least a poll of department-store shoppers, the U.S. Olympic Committee elected last week to introduce the 1984 team in sweats and visors, baggy but bright. Some 700 athletes and coaches will be supplied 35 mix-and-match garments by Levi Strauss & Co. The warmup suits, titled the "active" ensemble, won out over the "classic" (white slacks or skirts with red blazers) and the "Western" (more cowboy suits). The "active" drew about half of the 2 million votes...
...course, but it may also be suggestive; one smoldering glance can steam up any innuendo. Extract from the pilot script for Emerald Point N.A.S. (CBS), a Jacuzzi-hot soap opera set on a naval base: "PAN FROM the clothes on the floor TO a man's jeans and Levi jacket draped over a chair. From just [off screen], little bleating sounds of passion, at once ladylike and sensual. Now PAN ON OVER TO the bed and FIND Hilary and a young man locked in naked and breathless embrace. As Hilary is swept... from passion to frenzy that approaches violence...
...Valley is turning from Levi's to pinstripes to prepare for a bruising marketing battle. It is no longer good enough to have just a flashy computer. The product must now be sold in a fiercely competitive market. Since entering the personal-computer field in August 1981, IBM has gained a 22.5% market share, second only to Apple's 29.4%. Apple's new chief claims he welcomes the challenge. The goal, says Sculley, is for "the Pepsi generation to become the Apple generation...