Word: levying
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Dates: during 1980-1989
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...their kids." Little wonder that some favor the retro boom, based on a fascination with the 1950s, while others are enchanted with the 1960s. Vests and jeans, the preferred accoutrements of the '60s, are making a comeback. A funky boutique called the Chicago Thrift Shop not only offers Levi's jeans in both 501 and 505 models but also carries them used and tattered for that slightly disheveled look now back in favor...
...store has an inventory of nearly 10,000 items, sporting everything from Levi's Dockers for less than $30 to 28 different colors of all-cotton turtle-necks at $8.99 a piece...
Braden entered Kalamazoo College on an athletic scholarship in 1947, majored in psychology and played on the school's highly regarded tennis team. "I had 38 cents in my Levi's when I started college," Braden says, "and 37 cents when I finished. I had to save up to make a phone call." Later, while coaching tennis at the University of Toledo, he played in professional tournaments with a group of six stars (Jack Kramer and Pancho Gonzalez, among others) and, in Braden's words, six "donkeys," including himself and Chris Evert's father Jimmy. "The donkeys made...
...Ashburn cattle ranch in Arizona's Sonoran Desert, Sonny and Nancy McCuistion and their two hired hands head for the cow troughs. "The cows are a little surprised at first, but they're gentle," says Nancy. "Of course when you get out, it feels funny riding back in wet Levi...
...finally to have been accepted in large measure throughout the world. Twenty- six years ago, selling your jeans could land you in a Soviet prison. In May of this year, the Soviets put on a trade show in San Francisco to try to attract trading partners and investors like Levi Strauss...