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...first, the $1.50 paperback looks like another inspirational spin-off of the Jesus Revolution. Bearing the title The Life Story of Jesus, its slick cover shows a pastel Jesus in red-polka-dot robes (a poster version is available for another $1.50). But who is the author, Levi Alphaeus? The introduction says he was a Galilean tax collector who "later adopted the name Matthew." He is better known as St. Matthew the Evangelist. A California entrepreneur named Joseph Rank simply took Matthew's Gospel (from the New American Standard Bible, Rank admits), tricked it up in poetic format...

Author: /time Magazine | Title: Religion: Tidings | 7/10/1972 | See Source »

...small cars are two-doors shows the demand for personal transportation." Detroit has adopted this theme in its marketing. Ford touts the Pinto as a "new Model T," presumably to suggest economy and durability. American Motors is even offering optional blue denim upholstery on its. 1973, Gremlins^^Qmplete with Levi-like copper rivets instead of tufted buttons...

Author: /time Magazine | Title: AUTOS: The Blue Denim Boom | 7/3/1972 | See Source »

...John, a barker outside a San Francisco flesh club called the Garden of Eden, handed out prurient postcards to Saturday-night strollers. Near by, a group of 13 Levi's-clad preachers picketed the club and passed out leaflets which read "Topless! Bottomless! Nothingness!" The picketers looked like typical Jesus freaks, except that four of them were wearing skullcaps and one carried a placard proclaiming "Jesus the Messiah Has Come...

Author: /time Magazine | Title: Religion: Jews for Jesus | 6/12/1972 | See Source »

...growing faster than the rate of inflation. Some years back Thomas Rowe Price rather conservatively defined a growth company as one whose earnings and dividends double every ten years. Shaeffer carefully avoids cyclical stocks like aerospace companies and concentrates on stocks in consumer goods and services (Levitz, Kresge and Levi Strauss), natural resources (Lubrizol, Weyerhaeuser, Standard Oil of Indiana and Georgia-Pacific), and science and technology (Electronic Data Systems, IBM and Xerox...

Author: /time Magazine | Title: MUTUAL FUNDS: Enjoying the Revolt | 6/5/1972 | See Source »

Along with Coke, Jeep, Mace, Band-Aid and Levi's, one of the world's most famous trademarks is Esso. It is used by Standard Oil Co. (New Jersey) in foreign countries and many parts of the U.S., where Esso is the trademark of the domestic operating arm, Humble Oil and Refining Co. Trouble is, legal restrictions following the 1911 breakup of the old Standard Oil trust have barred Humble from brandishing the Esso name in 20 states. In parts of the South and West, the company uses the label Enco, or, in Ohio, Humble...

Author: /time Magazine | Title: MARKETING: On with Exxon | 5/22/1972 | See Source »

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