Word: levying
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Though their numbers have gradually declined with the spread of merger-seeking corporations, firms that have stuck to private ownerships have proved that they can compete with and outdo the Goliaths by concentrating on specialty products. San Francisco's family-owned Levi Strauss & Co., the behemoth of blue jeans, has a new wrinkle-or, rather, an unwrinkle. It has just begun worldwide marketing of hot-selling "Sta-Prest" pants, which are treated with resin, then baked in 325° ovens until they have a permanent crease...
...Pressure, No Proxies. Like Levi Strauss, which is run by four heirs of its founder, most family-owned businesses stay that way simply because the owners want to be their own bosses. There are other advantages of family ownership, of course. The family firms have the asset of secrecy, a particular plus in the brutally competitive clothing or package-goods businesses, where products are often pirated. Relieved of shareholders' probing questions and pressures to declare dividends, family managers can reinvest all their profits or, for that matter, take a bad loss without having to worry about criticism. Says...
From Pomona, Calif., to Poughkeepsie, N.Y., the girls and their wardrobes are the snazziest in years. Gone with the wind are the Shiny-Nosed Adolescent (shirttail flapping over tattered Levi's), the Blue-Blooded Aristocrat (cashmere sweater, flannel skirt, and a single strand of perfect pearls), the Walleyed Scholar (sloped shoulders, sensible shoes, and a pleated skirt left over from ice-hockey days), and the flocks of Amenable Parrots (kneesocks, muffler, a Peck & Peck raincoat, and a penny for every loafer). In their place these days is a sleekly feathered creature who swings her hair when she walks, wears...
SQUARE DANCES (MacGregor). Red River Valley, Solomon Levi, Oh Johnny, Turkey in the Straw, Red Wing and other classics with Fenton ("Jonesy") Jones as the caller. Jonesy's instructions are melodious and comparatively easy to follow, intended for initiates into these arcane rites, e.g., "Box the flea," and "Allemande left with a high tuck a shaw/Take a little bow with your mother...
...Levi Eshkol, Prime Minister of Israel...