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Professor Mario Attilio Levi, a lean, walrus-mustached scholar of 60, is well known in Italy as an authority on Dante; among his colleagues he is also known to be a trifle absentminded. Riding home on a streetcar to his apartment in Rome that hot July day in 1948, he was as usual too engrossed in a book to keep close watch on his packages. But when he got to his stop and missed them, Professor Levi raised a fervent alarm...

Author: /time Magazine | Title: Education: Absent-Minded Professor | 9/11/1950 | See Source »

...Gray of the President and Fellows heard enough "alarming talk" at the State House to write Governor Levi Lincoln that, "The state, it is said, founded the College, and therefore has a right of visitation over it. But then who is the state? Surely not every person...

Author: By Rudolph Kass, | Title: Poll Shows General Court's Views on Harvard | 6/22/1950 | See Source »

Concordance. In Harlem, Publisher Levi ("Professor") Graham was released on $500 bail after police seized 225,000 copies of his "spiritual guidance" booklets in which, the cops said, the biblical reference numbers were tips in policy games...

Author: /time Magazine | Title: Miscellany, Mar. 20, 1950 | 3/20/1950 | See Source »

Bursting Seams. Old Levi died a bachelor in 1902, leaving the company to his nephews. Blue-eyed, urbane Walter A. Haas, who married one of Levi's grandnieces, became president in 1928 and pushed its expansion. When dude ranches became popular in the '30s, Haas introduced "Levis for Ladies." But Haas really hit the big time when Levis-and similar brass-studded blue-jeans made by many another manufacturer-became a virtual campus uniform for bobby-soxers...

Author: /time Magazine | Title: FASHIONS: Iron Bottoms | 2/27/1950 | See Source »

...annual payroll of $5,000,000; sales last year mounted to 6,000,000 pairs, four times the prewar level, yet it still has to ration its output to dealers. Last week, Haas was planning to build still more factories-farther east. Like old Levi's Levis, Haas's Levis still bear the familiar boastful trademark-two horses vainly trying to pull apart a pair of pants. Now & then, some waggish farmer actually hitches up two horses and pulls a pair of Levis apart. "Whenever that happens," says Haas, "I always send the farmer another pair...

Author: /time Magazine | Title: FASHIONS: Iron Bottoms | 2/27/1950 | See Source »

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