Word: levying
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...come as athletes. After a public vote, or at least a poll of department-store shoppers, the U.S. Olympic Committee elected last week to introduce the 1984 team in sweats and visors, baggy but bright. Some 700 athletes and coaches will be supplied 35 mix-and-match garments by Levi Strauss & Co. The warmup suits, titled the "active" ensemble, won out over the "classic" (white slacks or skirts with red blazers) and the "Western" (more cowboy suits). The "active" drew about half of the 2 million votes...
...course, but it may also be suggestive; one smoldering glance can steam up any innuendo. Extract from the pilot script for Emerald Point N.A.S. (CBS), a Jacuzzi-hot soap opera set on a naval base: "PAN FROM the clothes on the floor TO a man's jeans and Levi jacket draped over a chair. From just [off screen], little bleating sounds of passion, at once ladylike and sensual. Now PAN ON OVER TO the bed and FIND Hilary and a young man locked in naked and breathless embrace. As Hilary is swept... from passion to frenzy that approaches violence...
...Valley is turning from Levi's to pinstripes to prepare for a bruising marketing battle. It is no longer good enough to have just a flashy computer. The product must now be sold in a fiercely competitive market. Since entering the personal-computer field in August 1981, IBM has gained a 22.5% market share, second only to Apple's 29.4%. Apple's new chief claims he welcomes the challenge. The goal, says Sculley, is for "the Pepsi generation to become the Apple generation...
Advertisers apparently share that optimism; the network has already lassoed such big league sponsors as Kraft Foods, Levi Strauss, Ford, Sears and R.J. Reynolds. "We launched TNN on Monday with 20 advertisers," says Dan Ruth, a spokesman for Group W. "We sold all the time we had." The going rate: $800 a minute. According to Robert Alter, president of the Cabletelevision Advertising Bureau, an industry trade group, "There's a very definite market for country music, and the market is probably more universal than people suspect...
...this sounds Like a lot of money, F. Don Miller, executive director of the U.S. Olympic Committee, points out that corporate Olympic contributions are "a great American tradition." Levi Strauss hopes to rekindle an old tradition of its own: growth. With a boost from pre-Olympics publicity, it is expected to show a hefty gain in profits this year...