Word: lew
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...what image a company is trying to project. A case in point is MCA, Inc., a film producer and recording company whose new aluminum-and-glass building in Universal City has more than its share of kookily attired production and clerical workers. Still, as one aide puts it, President Lew R. Wasserman is determined to "make the company look like a solid business operation." To that end, MCA's executives wear nothing but coal-black business suits...
First highly seeded pro to fall was No. 8, Pancho Gonzales, beaten by Alexander Metreveli, an unseeded Russian who was happy just "to play against such famous men as Gonzales." After Pancho, the deluge. Australia's Lew Hoad (No. 7) was dumped by South Africa's Bob Hewitt, also unseeded; Aussie Roy Emerson (No. 5) lost to The Netherlands' Tom Okker, and Spain's Andres Gimeno (No. 3) went down before Ray Moore, a long-haired, self-styled hippie, who ranks only No. 3 in his home country of South Africa...
...Song for Lew...
Three pitchers hurled for the Crimson. Lew Shea took credit for the win and Travis Cook, who relieved him in the fifth, got the save...
...long a shrine of amateurism and site of the U.S. National grass court championships, voted to convert the Nationals into a U.S. Open and ante up prize money for the pros. With a whole series of open tourna ments in prospect, there was talk of such old pros as Lew Hoad, Frank Sedgman and Althea Gibson coming out of retirement. And the thought of making an honest living from their sport -as golfers do - seemed pretty good to the younger amateurs...