Word: lews
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Dates: during 1960-1969
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...Lollipop & the Dunk. A lot of him there was, too. Even in high school, basketball is a giant's game. New York City alone has 50-odd high school players taller than 6 ft. 5 in.-but Power's Lew Alcindor, at 7 ft. 1 in. and 235 Ibs., is a giant among the giants. He wears a size 16D sneaker, and he can palm a basketball faster than a cop can palm an apple. In practice, he stands idly under the backboard sucking on a lollipop, dropping ball after ball into the 10-ft.-high basket-without...
...efforts as a film studio, and it has since become the world's largest motion picture and television company. More than any other studio, MCA has led the latter-day renaissance of Hollywood, and the man who has done the leading is MCA's president, Lew R. Wasserman...
Great Future. "As long as I've known Lew," says his friend Tony Curtis, "everybody's been frightened of him." Not everyone has reason to be. He liberally delegates authority and even more liberally disperses the credit for MCA achievements. "I don't believe that one man ever runs anything," he says. He insists on the spirit of "we." As one MCA sales executive explains it: "I think Mr. Wasserman would be very upset if anyone used the word 'I'-if someone were to walk into his office and say, 'I just sold...
...advantage a businessman has." He was criticized for assembling packages of MCA clients-stars, writer, producer, director -and unit-ramming them down customers' throats on an all-or-nothing basis; but, as one of those customers admits, "there was never any question of getting an indigestible deal from Lew. If people didn't like him, it was simply that he was dealing from a position of strength...
...manufacture anything, you ought to have the finest plant and facilities." But the heavy financial investments needed to create such an entity would be for nought without a special flair for sensing what is acceptable to the public-for that, ultimately, accounts for success in the entertainment world. This Lew Wasser man has to a unique degree, and it has helped him bring Hollywood back from the margin of extinction...