Word: lexicologist
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Dates: during 1935-1935
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...word game to promote toothpaste sales, offered prizes totaling $600 for the longest list of three-letter standard English words built from such phrases as: "Try Phillips Dental Magnesia," "Get Phillips Magnesia Toothpaste," "Try Phillips Magnesia Toothpaste." Among the 40,000 contestants was a young Queens, N. Y. lexicologist named Ira Gustave Gillman, who compiled six lists, one for each phrase, ranging in length from 150 to 297 words...
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