Word: lexicons
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...TREES? It's no coincidence that several prominent tech companies have named themselves for trees. The image of strength, shelter and growth helps temper the synthetic, volatile reality of computer chips and fiber optics, says David Placek, the head of Lexicon Branding, a corporate-naming agency in Sausalito, Calif. Of course, some trees weather storms better than others. Here is a guide to the tech jungle, with analysis by Placek...
...didn’t want to be the just-happened-to-be-black author,” she said. Her goal in insisting that those two words be part of her lexicon was an effort to stretch the vocabulary of the literary world...
...word began cropping up on cable yesterday. "Hostage" is one of the most loaded words in the American political lexicon. Using it is like throwing a grenade in any discussion, and those who do tend to be provocateurs - a species that looks at any dangerous situation as an opportunity for self-aggrandizement...
...Swiss versions of the website are available. There are practically no legal restrictions, especially since a San Francisco court recently declared the auction service could not be held responsible for pirated or bootlegged music sold on its site (Napster should be so lucky). Its name has entered the global lexicon: "I bet you'll find that on eBay" has become the punch line to a thousand jokes. For the media, eBay is a bottomless treasure trove of news items - from the boy who tried to sell his soul, to the convicted killer who capitalized on his rapidly evaporating minutes...
...presidential campaign that everyone thought was boring suddenly became all too interesting. The election ran aground in Florida, its outcome simply too close to call, a digital-photo-finish that defeated the state's analog voting equipment (and meanwhile added a 1950s term, punch-card "chad," to our lexicon). The cable-TV pundits made their dependable racket and protesters filled the South Florida streets, but as the votes were recounted and Gore contested Bush's apparent victory, the public remained admirably patient--content to let this truly important episode play out. Our frivolous, sometimes hysterical age proved that...