Word: lexus
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Dates: during 2000-2009
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...coming out with a diesel Jeep Liberty this summer, equipped with a four-cylinder 2.8-liter engine that the company claims will perform like a V6, with a 25% improvement in fuel economy (it will be sold in only 45 states because of antismog restrictions on diesel passenger vehicles). Lexus plans to deliver a hybrid version of its luxury RX330 SUV, the 400h, this fall. And Honda says by year's end it will sell a hybrid edition of its V6 Accord that will outperform the standard version in fuel economy and pickup. "We want to sell...
...tracks consumer confidence, notes that the TV upgrades are typical of a purge-and-splurge shopping style that has emerged in the age of big-box discounters. "Consumers will trade up and buy down at the same time," Franco says. "They'll shop at Wal-Mart and buy a Lexus." With their relentless discount shopping and the occasional affordable luxury, consumers have kept the economic recovery going...
...getting ripped off? I'm the one paying a bundle when I spend $20 to see a movie and buy a bag of popcorn." Who cares if the industry loses a few billion dollars? It wouldn't break my heart if some big shot had to drive a Lexus rather than a Rolls-Royce. Dave Bass Killeen...
...Scottish pub recently turned away a respectable patron for sporting Burberry accessories. (The situation recalls other brand hijackings, such as Mitsubishi-tagged ecstasy tablets and gangster-rappers praising Lexus.) A Burberry spokeswoman pointed out that it does not need the attention - half-year profits rose 21% this year. Dubbed "Suburberry" for spreading beyond its niche, the brand may be getting too familiar. Burberry - majority-owned by retailer GUS - needs to broaden its look "and reinforce its price and distribution," says Andy Palmer, account director at London-based ad agency St. Luke's. The company is trying to wean itself...
...name of public service, FM investigates a lesser-known university where students seem to have a firmer grasp on this concept. Historically, Yale University has the been #2 in higher education to Harvard’s #1, the Pepsi to our Coke, the Lexus to our Mercedes. Yet, despite being the undisputed #1 in the pop-culture rankings, Harvard may fall far short of Yale in one very important respect—the happiness of its students...