Word: lexus
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...tracks consumer confidence, notes that the TV upgrades are typical of a purge-and-splurge shopping style that has emerged in the age of big-box discounters. "Consumers will trade up and buy down at the same time," Franco says. "They'll shop at Wal-Mart and buy a Lexus." With their relentless discount shopping and the occasional affordable luxury, consumers have kept the economic recovery going...
...getting ripped off? I'm the one paying a bundle when I spend $20 to see a movie and buy a bag of popcorn." Who cares if the industry loses a few billion dollars? It wouldn't break my heart if some big shot had to drive a Lexus rather than a Rolls-Royce. Dave Bass Killeen...
...Scottish pub recently turned away a respectable patron for sporting Burberry accessories. (The situation recalls other brand hijackings, such as Mitsubishi-tagged ecstasy tablets and gangster-rappers praising Lexus.) A Burberry spokeswoman pointed out that it does not need the attention - half-year profits rose 21% this year. Dubbed "Suburberry" for spreading beyond its niche, the brand may be getting too familiar. Burberry - majority-owned by retailer GUS - needs to broaden its look "and reinforce its price and distribution," says Andy Palmer, account director at London-based ad agency St. Luke's. The company is trying to wean itself...
...name of public service, FM investigates a lesser-known university where students seem to have a firmer grasp on this concept. Historically, Yale University has the been #2 in higher education to Harvard’s #1, the Pepsi to our Coke, the Lexus to our Mercedes. Yet, despite being the undisputed #1 in the pop-culture rankings, Harvard may fall far short of Yale in one very important respect—the happiness of its students...
...luxury arena, where vehicle profit margins are higher than in the mid-priced segment where VW typically competes. Thus, the firm is launching its most expensive cars ever: its first SUV, the Touareg, hits $42,000 fully loaded, putting it in league with hot models from BMW, Cadillac and Lexus. And its Phaeton - a sedan that cost over $900 million to develop, with an optional 12-cylinder engine and a sticker price expected to top $85,000 - hits American dealerships in December with a modest sales target. (The Touareg, which is seeing growing demand in the States and was named...