Word: lexus
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...rainy night, and Gates is bombing around in his dark blue Lexus. He loves fast cars. When Microsoft was based in Albuquerque, New Mexico, in its early years, he bought a Porsche 911 and used to race it in the desert; Paul Allen had to bail him out of jail after one midnight escapade. He got three speeding tickets--two from the same cop who was trailing him--just on the drive from Albuquerque the weekend he moved Microsoft to Seattle. Later he bought a Porsche 930 Turbo he called the "rocket," then a Mercedes, a Jaguar...
...talks, which is disconcerting, but he does so when he's driving, which is doubly disconcerting. (I buckle up. As his mother and others have learned, it's not always prudent to compete.) He turns into a dark drive with a chain-link fence that slides open as the Lexus approaches. It's nearing midnight, and the security guard looks a bit startled...
Since then, Toyota has Americanized itself at a rapid pace, which accelerated last year after a nasty trade dispute in which the Clinton Administration threatened to slap a 100% tariff on luxury cars like Toyota's Lexus. Shortly afterward, Toyota executives swooped into Indiana to pick a site for the T100 truck plant and sped up the timetable for the new West Virginia factory. Says senior vice president Jim Olson, a 16-year Ford veteran who joined Toyota in 1985: "It will now be very difficult for the Big Three to attack us as the enemy at the border...
...face of Mount Rainier, William H. Gates III, chairman and chief executive officer of Microsoft Corp., rolled out of bed after a brief night's sleep. There was no time for breakfast. He showered, pulled on his customary slacks, open-necked shirt and sweater, and climbed into his Lexus for the 20-minute drive from his suburban Bellevue, Washington, home to the Seattle convention center...
According to Susan Sanford, the review's Los Angeles sales representative, the review had only one advertiser--Lexus, the auto maker--in the Los Angeles area when Barbara Bella and Associates replaced Bobrick as the contractor responsible for California and 10 Western states...