Word: lexus
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...piquing interest is not always the same as sparking sales. During the last two months of 1989, Infiniti dealers in the U.S. sold only 32 cars a day, far short of the 134 sales a day of its archrival, Toyota's new Lexus (base price: $35,000). "On the other hand," quipped comic Jay Leno, "sales of trees and rocks are up over 300%." Now Infiniti's ad agency has released new ads originally scheduled to appear later in the first quarter. Prominently featured: cars...
When Toyota introduced its Lexus LS 400 luxury automobile in September, it ran ads touting the $35,000 sedan as the ingenious brainchild of "1,400 perfectionists" and "close to faultless." Toyota was wise to hedge that claim. Because of safety defects, the company last week recalled all 8,000 of the Lexus LS 400s it has sold in the U.S. The Japanese carmaker made the decision after it received some customer complaints about loose wiring, a faulty cruise control and a malfunctioning brake light. The defects have caused no accidents or injuries, but the episode is an embarrassment...
When Toyota unveiled its sleek new line of luxury cars last week at auto shows in Detroit and Los Angeles, nervous company officials stood by with rolls of tape. Their task: to cover up the new product's name, Lexus, if a three-judge appellate panel in New York City barred Toyota from using it. Not until the judges permitted the name to be used, at least through Jan. 30, did the Toyota employees return to wholehearted sales pitches for the stylish car, which will compete in the $20,000-to-$40,000 price range...
...ruling was the latest turn in a dispute between Toyota and Ohio-based Mead Data Central, which since 1973 has offered a computerized legal- information service called Lexis. In December a federal judge in Manhattan upheld Mead's complaint that Lexus infringed on the Lexis trademark, and ordered Toyota to drop the name or pay Mead unspecified damages...
Toyota said it will be forced to replace the Lexus name unless the dispute is favorably resolved within 60 days. The Lexus is scheduled to roll into showrooms in September, so any further delay could prevent the new line from being launched at the start of the 1990 model-year...