Word: lexuses
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...goes as planned--finally conquer the U.S. truck market. Achieving that feat would mark a milestone for Toyota in its quest to become the great American car company and would follow its conquest of virtually every other market segment, from compact cars to luxury SUVs (by way of Lexus). Indeed, the Tundra was considered so important that Toyota's entire executive design-approval committee, more than 30 members, flew to the U.S. to sign off on the final design...
...Over spring break I’m going to Mexico with HACIA Democracy. First I’m reading [Thomas L. Friedman’s] The Lexus and the Olive Tree—it’s about globalization and how it influences all these different countries; then I’ll read [Aidan Hartley’s] The Zanzibar Chest, a book about East African democracy. We’re going to the beach for two days and then to a conference, so I guess the books are for the plane ride...
...Flexcar, one of more than a dozen car-sharing companies revving up across the U.S. As such, the pair have only to jump on the Internet or call a local number to reserve one of several vehicles parked in their neighborhood. They can choose between a Honda, a Lexus, a minivan for carting equipment or, for a jaunty weekend outing, a silver Mazda Miata. They can enter the car any time of night or day with a security-coded electronic card, get charged by the hour thanks to an in-car transmitter, and receive the bill...
...environmentally friendly vehicles (which account for less than 1% of the cars and light trucks sold in the U.S.), they'll need to spruce and rev them up considerably. Thus Honda is coming out with a hybrid version of its Accord that is even more powerful than the original. Lexus, meanwhile, is getting brisk preorders for its 2005 luxury hybrid SUV, the 270-horsepower RX400h. But don't expect the Joneses next door to pull up in a Fetish anytime soon. Venturi CEO Gildo Pallanca-Pastor says his tiny Monaco-based company will probably make no more than...
...NEWEST STATUS SYMBOL The two-seater Lexus LS-F, designed to compete with high-end European roadsters, will be the first car from Toyota to crack $100,000. --By Joseph R. Szczesny