Word: lexuses
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...broadcast center in London, and has started producing "branded content" for advertisers. British viewers recently saw two-minute "documentaries" that the BBC produced for the French automaker Renault to coincide with the launch of a new van, and the BBC has produced promos for clients ranging from Lexus to Vodafone. "We're not rushing out to shoot every commercial under the sun," says Andy Bryant, who heads the commercial-services division. "But it's going to be a lucrative area...
...this gadgetry useful? TIME journalists test-drove the new devices to find out. We liked the adaptive cruise control and rearview cameras on the Infiniti and Lexus. One of our testers thought the parking sensors on the Jaguar XJ Series were great; another found them annoying, but everyone loved the cars' backseat entertainment...
There were, however, a few small problems. The transmitting range never quite got to the promised 30 ft., and scratchy static erupted when I tried it inside a friend's Lexus. (This was possibly caused by reflective material in the Lexus' windshield, according to a Griffin spokesman...
...flexible about work rules, and let us outsource more, GM said, or we'll set up shop in Mexico or Canada (where the Canadian Auto Workers split from its American parent in 1985). The plant is now a model of Detroit lean and mean. Its vehicles rate second, to Lexus, in initial quality. Suppliers deliver components every four hours (vs. every two weeks at some GM plants), and management lets workers freeze the lines if they notice a component or assembly flaw...
TOYOTA 0% for 36 months on some models in some markets. Exception: Lexus. Expiration dates vary...