Word: lexuses
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...February, Toyota managed to back over any remaining political goodwill it had when it voluntarily recalled more than 400,000 Prius and other hybrid cars - this time, to update software in the antilock brake system that could cause a glitch if the car traveled over a bumpy surface. The Lexus is Toyota's top-selling luxury model - bad enough - but the Prius is its darling, a car that demonstrated the company's ability to solve technical issues that kept other automakers from fielding gas-electric hybrids, at the same time clinching Toyota's green cred. Only last month...
...research at the Center for Automotive Research in Ann Arbor, Mich. The fact that Toyota had to deny persistent reports it was planning to move its U.S. headquarters out of Southern California didn't help. Then came the airing of a horrifying 911 call from a passenger in a Lexus ES 350 in California with a jammed accelerator. Four people were killed in the ensuing crash. "No politician is going to stand up and defend Toyota after that," says Jesse Toprak, vice president of industry trends and insights at TrueCar...
...models share common parts on a relatively small number of platforms, built at plants around the world. That sounds like the epitome of manufacturing efficiency in our globalized economies. But it also explains why the brakes that caused the Prius' recall are found on Toyota's luxury Lexus 300 too. It's a system that all but guarantees that there are no small problems when a part goes bad, only big ones. In fact, global ones...
...second hastily arranged meeting with the media in five days broadcast live nationally, Toyoda said yesterday that the corporation, a source of Japanese national pride which has gone unfathomably awry over the last several weeks, is recalling 437,000 2010 Prius and other hybrid models (plug-in Priuses, Lexus HS250h sedan and the SAI) around the world because of a computer glitch in the braking system. Over 220,000 of the cars will be recalled in Japan. (See the 50 worst cars of all time...
...Toyota announces that it will recall 437,000 hybrid cars worldwide, including the Prius, the Prius Plug-In Hybrid, the Sai and the Lexus HS250h, to fix a problem with the brake systems. Toyota executives suggest that the recall is voluntary...