Word: lexuses
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...flooded with 30 convertibles, up from about a dozen six years ago. Over the same period, registration of new convertibles is up 63%, according to R.L. Polk & Co. The new fleet ranges from family-oriented cruisers like the Toyota Camry Solara to such trophy hot rods as the Lexus SC 430. At next week's New York International Auto Show, carmakers from Audi to Mercedes will show off new models. Even Chevy's pickup division is joining the fray, with a "sport roadster" set to roll into showrooms...
...cars have as much riding on them as the new, British-made Range Rover. As Land Rover's top-line model, the Range Rover has epitomized posh sports-utility vehicles since its 1970 debut, years before Lexus and BMW knew what SUVS were. And a lot is expected of a car that took five years and $1.4 billion to develop. But it looks as if the Range Rover - with a base price of $61,000 - can handle the pressure. Advance orders in Britain have hit 1,790, and production has been boosted 17% to 700 units a week even before...
Still, Ford needs to sell more PAG cars, and that "all depends on consumers," says Garel Rhys, an industry expert at the Cardiff Business School. "The cars have to be aspirational." Demand has to be kept high and slightly ahead of supply. Rivals like Mercedes-Benz, BMW and Lexus have moderate to expensive models under one brand, but with its PAG cars, Ford offers a similar price range divided among four brands. Reitzle says his products fit into every premium niche and still retain their exclusivity. While competitors are stretching - and possibly overstretching - their brands from...
...huge gamble for a company whose very name means People's Car. "The question is, will a customer want to pay that amount of money for a Volkswagen when you can have cars that already have a brand image such as BMW, Mercedes, Jaguar and Lexus?" says Garel Rhys, an automotive expert at the University of Wales. "If they offer the same sort of car at the same sort of price, then they're in trouble...
...smoothest, tightest automatic 5 speed transmissions around (secret: it's the same transmission offered on the Bimmer 5-series) and the suspension is tuned like a cherished Stradivarius. This baby hums. Best of all: the CTS starts at a mere $29,990 - nicely competitive with its top competitors, the Lexus ES300, the Audi A4 and the BMW 3-series. And the only reason a cop would saunter over to your Bimmer is to give you a ticket...