Word: leylands
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British entrepreneurs, however, see a like opportunity in Europe-wide marketing. One survey of 1,000 firms found 95% in favor of joining the Common Market. Big companies like British Leyland Motors and Imperial Chemical Industries Ltd. are already firmly implanted on the Continent. Even without the tariff advantages of the Common Market, some British firms have been doing very well indeed. West Germans pay a duty premium to buy Perkins industrial machinery; Schweppes is popular in the French soft-drink market...
...last major British-owned auto manufacturers, British Motor Holdings and Leyland Motor Corp., have decided that cooperation can be more profitable than competition. They have joined forces to form British Leyland Motor Corp., which will be the second largest carmaker in Europe (after Germany's Volkswagen) and fifth largest in the world, and will have annual sales of $2 billion. Its hefty catalogue of cars will include B.M.H.'s Austins, Morrises, Rileys, Wolseleys, M.G.s and Jaguars, and Leyland's Triumphs and Rovers along with its buses and heavy trucks...
...vehicles a year, B.L.M. figures to fill 40% of the domestic market and be Britain's No. 1 export earner besides-with $700 million a year in sales abroad. "We've been thinking about it for years, but we wanted the merger on satisfactory terms," says Leyland's Sir Donald Stokes, 53, who will be deputy chairman, managing director and chief executive officer of B.L.M., with British Motor Holdings' Sir George Harriman, 59, as chairman of the board...
...Leyland Motor Corp., the Commonwealth's largest producer of heavy trucks, last week made an apparently successful $70-million bid to buy the Rover Co., whose Land Rover sales have been hit by Japanese competition. With 70,000 employees and $840-million-a-year revenue from 10% of the passenger-car and 25% of the commercial-vehicle markets, Leyland-Rover would become Britain's No. 3 automak er, after British Motor Corp. and Ford. Though the marriage seems to be one of necessity. Leyland Chairman Sir William Black says that Rover has been "a glint...
...boasts the proud owner of a broken-down 1948 Kaiser. When Havana's old General Motors buses finally began to give out, Castro imported a flashy new fleet from Czechoslovakia and Hungary. They could not take the heat. Early this year Castro bought 400 British buses from Leyland Motors, which do better in the heat but suffer from Cuban drivers and Russia's low-octane fuel...