Word: lg
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Dates: during 2000-2009
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Even in his core business of manufacturing LCDs, Machida is playing to Sharp's strengths and avoiding margin-killing commodity products. Taking on Goliaths like LG Electronics and Samsung Electronics across every LCD product line would be foolish, he says. They're dominant, for example, in mass-market LCD panels used in smaller, cheaper TVs and in laptops. Rather than engage them in a murderous price war, Sharp concentrates almost exclusively on ever larger TVs or on small, high-quality panels found in cell phones, car navigation systems and handheld game players like Sony's PSP and Nintendo...
...competitors are pouring resources into the industry. Right next door to the Kameyama plant that opened last year, Sharp is building a larger, more advanced plant, costing another $1.4 billion, that is scheduled to open in 2006. But Sharp's competitors are also building furiously. In a joint venture, LG Electronics and Royal Philips Electronics are spending $5.1 billion to create the world's largest plant for LCDs. Sony, whose lack of flat-screen capacity has been a huge disadvantage, is teaming with Samsung in a $2 billion LCD venture. Hitachi, Toshiba and Matsushita have similarly joined forces...
...Bluetooth to make an IP connection, which limits the range in which supercheap calls can be made. But things should get more interesting in 2006, when BT and other providers add hybrid wi-fi/cellular phones. At least four of the largest mobile-handset vendors - Nokia, Motorola, Samsung and LG - are known to be preparing such devices, which will bring wi-fi phoning more into the mainstream. "2006 will be a big year for [mobile] wi-fi," predicts Nokia senior vice president Ilkka Raiskinen, noting that wi-fi will become a standard feature in Nokia's multimedia and business phones...
...keep the name fresh. Though it has cast a younger, buffer repairman, Maytag has been selling the same idea--we're the old reliable--even as consumers' tastes shifted toward more sophisticated products. That left an opening for specialty lines from GE and Whirlpool and upstarts like LG and Samsung. Thanks to stylish marketing, those brands are synonymous with high-end, high-quality products. LG has a deal to sell its products in Home Depot, Samsung at Lowe's. Maytag just lost its space at Best Buy to Whirlpool. Who needs nostalgia when you've got cool...
...Maytag's competitors in Asia can take advantage of cheaper labor costs, but LG's and Samsung's real advantage is quality: $1,000 washing machines compete with the best ones from GE and Whirlpool. "They're really competing on products, not price," says Eric Bosshard, an analyst at FTN Midwest. Maytag has been slow to keep up; its last new front-loading washer debuted in 1997. Until those new product lines are ready, Maytag can't take advantage of lower costs at its newer, more efficient plants in South Carolina and Mexico, which make them. To stay afloat...