Word: li
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Dates: during 2010-2019
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...began planning well in advance (662 days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey to support, Li Ning sponsored eventual silver-medal winners Spain and bronze-medal winners Argentina. Li Ning - sponsored athletes won 27 out of China's 51 golds...
...These days, the company works with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet...
...site that encourages undergraduates to discuss a wide variety of academic and campus-related issues. The site’s content will be similar to discussions held over House lists but will instead be consolidated in one spot, according to project manager and Student Initiatives Committee member Tengbo Li...
...just didn’t make sense to have two,” Li said. “The bottom line is to serve the student body and this partnership will be the best...
...been twinned with an even more rapid increase in military spending. While GDP has expanded by an annual average of 9.6% over the past 10 years, the reported budget for the People's Liberation Army has grown by an average of 16%. So it was an unexpected surprise when Li Zhaoxing, a former foreign minister who is now spokesman for the National People's Congress, announced on March 4 that China's defense budget would increase by 7.5% for 2010, just over half of last year's 14.9% rise...