Word: libido
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Dates: during 1980-1989
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Herschlag the deposed editor in chief, asserts that "the idea behind the article was not to mock Brooke," but instead to present a "tongue-in-cheek satire of the college male libido and the extent it will go to get a date with a beautiful woman...
...experiences symbolize Europe's response to the approach of the Second World War? Is Morreau trying to show how even country life can be disrupted by war? Does Marie represent a growing external consciousness of life or is she just a little girl with an over-active libido...
...Show Us Your Tits"--it is the rallying cry of the masses. The libido of the great unwashed bursting forth in all its drunken glory. It is the them of the infield. Mass-produced buttons, bumper stickers and shirts proclaim the four magic words, and hundreds carry homemade signs and drive had-painted vans which reiterate the them. From atop the vans and portable scaffolding, flushed faces call out hoarsely to all who pass below. "Show us your tits!" Most ignore the demands, but every so often a woman will clamber up onto a van and perform an awkward striptease...
...couple making love in an elevator, he arouses only disgust. And when, unshaven and crude, he whines, "Joanie, I need you," it becomes clear that sexuality, instead of carrying him out of his squalid little world, only marks him more clearly as part of it. Arthur's insatiable libido--around which the movie revolves--may or may not represent the collective frustrations of the age but it sure doesn't make for an appealing 2 1/4 hours...
...mass mind is, to Bernays, a subject of perpetual fascination. His uncle, Freud, to whom he had intimate access, stood as Bernays' intellectual ideal, but while the Viennese doctor was interested in releasing the pent-up libido of the individual, his American nephew is engaged in releasing and "engineering" the supressed desires of the crowd. In applying these ideas to American conditions for the first time, Bernays has proven that the public can be "brought to accept" anything from a Presidential personality to a new breakfast food...