Word: licensee
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Coca-Cola probably could not help but be caught off guard by the sugar industry's assault. Its run-in with textile workers, though, was an avoidable gaffe. Last month Coca-Cola unveiled a line of men's and women's casual clothing manufactured by Murjani International of New York...
It is also true that schools sense a certain license in their pricing. "To a large degree, colleges have set then costs according to what they think the market will bear," says Henry Levin, education and economics professor at Stanford, where the market is bearing up brilliantly. Despite a 60...
Here the civilian may suspect a bit of teasing, but the rest of the quote is a heartfelt statement that the court system is porous, and the bad guys outnumber the good guys: "You start to believe that's mostly the whole world. That it's all a sewer . . . By...
Of course, corporations already put their logo on the principal products that they make. But now, to push their profile even higher and sometimes to bring in extra revenue, they have begun to license their name for use on all sorts of other items. Some $5 billion worth of such...
No one is expected to remember such numbers, of course; no one except a computer. That is why they are printed on every check, or on the driver's license, ready to be shown to the highway patrolman who has just seen the Target run a stop sign. The computers...