Word: licensees
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Dates: during 2000-2009
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Why would anybody run a business like that? If you follow conventional wisdom, Apple is doing it all wrong. Try to do everything at once, and you won't do anything well. Worse, the way Apple operates is not how you're supposed to foster innovation, or not in the...
Coke is taking an iPod-inspired approach to reviving its flagship cola's appeal with an experimental marketing campaign. The new bottle collection--dubbed M5 for Magnificent Five--will roll out over the next year in 50 to 60 select nightclubs around the world. The icons are intended to draw...
Just about everyone who owns any kind of digital portable music player owns an iPod. Variants of the Apple device have commanded over 80 percent of the mp3 player market for years, and the line has cachet above and beyond simple numbers: consider, for example, that just about every raffle...
Illy: We think we can have a bigger impact this way. After three months, the novelty is gone. If it works, we will open more. We will have about 100 Illy Bar Concepts [espresso cafés] by the end of this year, mostly in Europe but also in Hong Kong...
“Americans who killed abortion doctors used the Internet...and published license plate numbers of targets and names of their family members,†Stern said. “And it’s all within the First Amendment.â€