Word: licensees
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My 18th birthday, in spite of the lack of festivities, was a significant occasion. At 18, I could vote, buy lottery tickets, pornography, and cigarettes, sign my own name on legally binding contracts, get my senior drivers license, and be drafted into the army. Yet, the list of things I...
Why would anybody run a business like that? If you follow conventional wisdom, Apple is doing it all wrong. Try to do everything at once, and you won't do anything well. Worse, the way Apple operates is not how you're supposed to foster innovation, or not in the...
Charming British accent? Check. Tuxedo-ready shoulders? Check. Minimal prior blockbuster experience? Check. Liverpudlian DANIEL CRAIG, 37, possessed all the prerequisites to collect the next license to kill from the producers of the James Bond films last week. He also brings one novel quality to the $4 billion franchise: a...
Coke is taking an iPod-inspired approach to reviving its flagship cola's appeal with an experimental marketing campaign. The new bottle collection--dubbed M5 for Magnificent Five--will roll out over the next year in 50 to 60 select nightclubs around the world. The icons are intended to draw...
Just about everyone who owns any kind of digital portable music player owns an iPod. Variants of the Apple device have commanded over 80 percent of the mp3 player market for years, and the line has cachet above and beyond simple numbers: consider, for example, that just about every raffle...