Word: lickin
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...many Chinese still wore blue Mao suits and refrigerators were transported by tricycles. There were no fast- food restaurants anywhere on the mainland. (McDonald's debuted in Shenzhen in 1990 and came to Beijing in 1992.) The company made some early missteps: for example, KFC's advertising slogan "finger-lickin' good" was mistranslated into Chinese characters that meant "eat your fingers off." But China was opening up to the outside world, and KFC benefited from the curiosity of citizens about all things Western. Its clean, brightly lit restaurants, fast service and smiling counter help were so unusual that people held...
...president, acknowledges the existence of the newcomers and copycats but insists that he sees their imitations as a compliment. Indeed, if Yum's latest culinary ventures pan out, he may soon find himself up against a raft of local chefs hawking Chinese knockoffs of chili cheese burritos. Mmm, finger-lickin' good...
...French ad will find out. Intel is known for its cutting-edge technology, but the original translation of its Pentium IV chip was too edgy for Koreans; it means "chip of death." Kentucky Fried Chicken found good news and bad news when it went global with its "finger-lickin' good" slogan. In Chinese, it came out as "eat your fingers off" and was not appetizing. But in Iran, as luck would have it, "so good you'll eat your fingers" is a traditional Farsi compliment...
...FINGER-LICKIN' GOOD...
...FINGER-LICKIN' GOOD...