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Word: licking (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...join Europe's Common Market, maybe you can lick it by forming one of your own-or so goes the thinking these days among nations from Chile to the Congo. In Cairo alone over the past fortnight, the groundwork was laid for two new common markets; one would link five Arab nations, and another six African countries (Egypt judiciously proposes to join both). Africa, in fact, is building three common markets. Two more have been launched in Latin America, and an Asian market has been proposed by Malaya, Thailand and the Philippines...

Author: /time Magazine | Title: World Trade: Sons of the Common Market | 6/22/1962 | See Source »

...Britain can lick them all if we want to," boasts Sir Henry Spurrier, 64, ebullient, white-haired chairman and managing director of England's big Leyland Motors group. Sir Henry, third-generation head of a Lancashire company that started with steam wagons and now concentrates on buses and trucks, wants to. Last year, Leyland's bought up (for $51 million) floundering Standard-Triumph International, which makes the Triumph cars. Now, bracing against Britain's possible entry into the Common Market, he has acquired Associated Commercial Vehicles, which specializes in trucks. That makes him Britain...

Author: /time Magazine | Title: World Business: Personal File: Jun. 22, 1962 | 6/22/1962 | See Source »

...been in drydock all winter getting a shorter, sharper keel, a new mast, new sails, and new "coffee grinder" winches. Says the senior Shields: "People ask, 'Why change a boat that is obviously very fast?' Well, we figure we need every advantage we can get to lick our competition." Chandler Hovey's Easterner, trounced in 14 straight races in 1958, has undergone major surgery. Her mast has been stepped aft some 18 in.; she has a new keel, new sails, and a new skipper: Olympic Gold Medal Winner George O'Day. Henry Mercer's Weatherly...

Author: /time Magazine | Title: Sport: Time for the Twelves | 5/25/1962 | See Source »

Accepting the dictum that ''if you can't lick 'em. join 'em," old-line retailers are turning into discounters themselves. Discount sellers, who operate with a markup of 19% to 24% (v. 39% in department stores) have already captured nearly one-third of the nation's department store trade; and FORTUNE predicts this week that their sales in 1962 may well rise another 50%, to $7 billion. Two of the biggest U.S. department store chains-May and Allied-have branched into discounting. So have food chains such as Grand Union and Kroger, and five...

Author: /time Magazine | Title: Retailing: Demand for Discounters | 3/30/1962 | See Source »

...some ways protons are clumsy tools for basic research; for many subtle experiments, electrons (much lighter negative particles of electricity) are better. But electrons are so much more difficult to handle that scientists have never been able to give them really high energy. The Cambridge accelerator is designed to lick that problem...

Author: /time Magazine | Title: Science: Exploring the Far Frontier | 3/23/1962 | See Source »

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