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Word: licking (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Numbers Game. In 1935 a group of 21 independent newspapers decided that if they couldn't join Hearst they would lick him. This Week, their competitive supplement, began life with 4,293,000 circulation-about two-thirds of American Weekly's-and has been growing sturdily ever since. Other national supplements came along: Parade in 1941, Family Weekly in 1953, Suburbia Today in 1959. What had been a comfortable 40-year monopoly for American Weekly turned abruptly into a survival fight...

Author: /time Magazine | Title: The Press: First to Last | 11/3/1961 | See Source »

...rapid growth of the Kennedy brain-trusters might indicate that Mr. Kennedy is determined to lick the unemployment problem singlehanded by recruiting anybody and everybody into his mess of principal advisers...

Author: /time Magazine | Title: Letters: Jul. 7, 1961 | 7/7/1961 | See Source »

...about a July commentary-"The Marriage -Having -Gone -Round." That's when our cakes have been eaten and our champagne is beer. But still we will always have TIME'S frosting. And I don't know whether to lick...

Author: /time Magazine | Title: Letters: Jun. 23, 1961 | 6/23/1961 | See Source »

After years of denouncing discount houses as the slums of retailing, traditional retailers have begun to see the force of the old dictum: if you can't lick 'em, join 'em. In recent weeks Allied Stores Corp., F. W. Woolworth Co. and S. S. Kresge Co. have all announced plans to set up their own discount operations. Last week the nation's largest discount house countered with the news that it was about to move into the inner sanctum of retailing society. As the newest addition to its chain of 14 stores in four states...

Author: /time Magazine | Title: Retailing: Introduction to Society | 6/23/1961 | See Source »

...Department Manpower Expert Seymour Wolfbein, feels that structural, or continued, unemployment is a growing threat-but that little can be done about it until the economy advances far enough to get the cyclically unemployed back to work. "You will still have structural unemployment," says Wolfbein, "but to try to lick the structural problem is a lot easier from a high level of business activity than from...

Author: /time Magazine | Title: State of Business: The Unemployables | 5/19/1961 | See Source »

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