Word: lid
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Dates: during 1960-1969
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Harper, a Tennessee-born engineer who took over Alcoa's fortunes in 1965, is equally optimistic about packaging, which accounts for 9.5% of sales. Largely responsible is the company's development-and advertising promotion -of the snap-away aluminum lid for beverage and food cans. With most beer and soft-drink cans now sporting aluminum pop-tops, Alcoa and the rest of the industry have begun pushing sales of cans made entirely of aluminum. Another promising market is aerospace. Alcoa provided most of the 1,000,000 Ibs. of aluminum used in the Saturn V moon rocket...
...good part of the evening is pure vaudevillian slapstick-coffin-lid play, unscheduled entrances, involuntary exits, stashing the money where the corpse was and vice versa. The macabre jocularity involves such bits of business as tossing the dead mother's dentures across the room as casually as a pack of cigarettes. All of this demands the split-second timing of a Feydeau farce, and unfortunately Director Derek Gold-by is no Mike Nichols...
Defensively it was Johnson and Kanuth who stood out. In the first Harvard-Yale game this season, in New Haven, Frank Wisneski tore the Crimson apart with solid long-range shooting. But Saturday Johnson put the lid on, holding "Wizzer" to six points...
...promised to produce something of a political miracle: to hold state taxes steady and at the same time make Florida "first in the nation in education." State educators dismissed the incompatible promises as idle oratory-only to discover that Kirk was not kidding-at least about the tax lid. He vetoed $130 million worth of special appropriations for the schools voted by the 1967 legislature...
...drooping Pontiac Division. His first move was to order styling changes on the 1957 model to rid Pontiac of its "grandma" image-something that few automen would have dared just 60 days away from volume production. Off came two pieces of chrome across the hood and trunk lid-no matter that his fa ther had introduced them in 1935. Next, Knudsen reached for what the youth of the day wanted. He brought out a 21 in. wider and flashier model to appeal to young drivers. Soon, Pontiac sales jumped from sixth place to third in the U.S. market, and they...