Word: lid
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Because of the cost, 1369 Coffee uses the lid only on lattes or other drinks that need space for condiments like whip cream...
...lid has definitely helped our business. If we took it away it would hurt our business....We know that people come in, in part, because of the lid,” he says...
Java House, located in South Boston, has been using the same lid as 1369 Coffee has, for roughly two and half years...
...Solo’s senior vice president of marketing, Beth A. Dahlke, says that since the company introduced the “Traveler Plus” lid in the summer of 2003, sales by volume have continued to grow. She would not provide specific numbers...
...since the lid is made up of pieces of interlinking plastic, 1369 and Java House are paying almost double or triple the price of simpler lids used by stores like Starbucks or Toscanini?...