Word: lido
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Frank Sinatra. John Houseman. Joe Garagiola. Ricardo Montalban. Chrysler Corp. has hired all of them to tout its cars on television. But the company's premier pitchman is a slightly paunchy, slightly balding 58-year-old who happens to be on the permanent payroll: Chairman Lido Anthony ("Lee") lacocca. "You can go with Chrysler," he booms into the camera, "or you can go with someone else?and take your chances...
...competition that challenges the U.S. auto industry today was unknown when lacocca began his career. His father Nicola immigrated to the U.S. from southern Italy in 1902 and eventually built a small auto-rental business in Allentown, Pa., with 33 cars, mostly Fords. Surrounded by Model A's, Son Lido always wanted to work for Ford. After graduating from Lehigh and getting a master's in engineering at Princeton, he joined the company as an engineer in 1946, then quickly switched to a district sales job. By 1970, he had risen so far that only Henry Ford H, grandson...
...pressures have killed off one family institution, a weekly low-stakes card game with a group of friends known as the Friday Night Poker Society that frequently met in a game room dubbed Lido's Lounge. lacocca does still find time to indulge a predilection for preparing his own Italian sauces. During a father-and-daughter European trip, he even induced an Italian hotel-owning friend in Modena to let him spend several hours observing the kitchen chef. Says he: "I cook on weekends mostly. Mary says it's O.K. as long as I have three guys follow along behind...
...charms of the Riviera, Biarritz, Menton, Nice, Sorrento, the Lido and Egypt are to be found in Boca Raton. International society demands Boca Raton, the premier of cosmopolitan resorts. The silvery sea . . . lazy lagoons. . . endless canals winding through a labyrinth of loveliness . . . unite to make living here almost beyond realness in its ideality...
...Duke of Windsor. His pitiful progress from resort to spa was followed by millions. All those awful photographs of the Duchess and the Duke, his skin scalded by flashbulbs, black ashtrays crowding the table like visas from a purgatorial kingdom of nightclubs: El Morocco, the Stork, the Lido. Those craterous eyes, staring off sidelong past the camera into the unforgiving background of history, which would soon reveal him as a dupe of fascism, an anti-Semite and a racist...