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...helping Hollywood studios select trailers for new movies by scanning viewers as they watch a series of scenes to see which ones elicit the strongest reactions in the parts of the brain that are associated with reward expectations. Quartz, who works in partnership with market-research company Lieberman Research Worldwide, is similarly scanning consumers to identify emotional reactions to TV commercials and to products' packaging design...

Author: /time Magazine | Title: Getting Inside Your Head | 11/9/2005 | See Source »

...organized basketball today--there are more than 472,000 high school and NCAA participants, up 21% over the past 15 years--and refining their ability, Parker represents a new wave of skilled female stars. "Candace will be the next player to change the sport," predicts Hall of Famer Nancy Lieberman. "In 10 to 15 years, there will be a lot of Candace Parkers. But right now there's only one, and she's going to set the bar high. Young girls will strive...

Author: /time Magazine | Title: Sport: Ready For Lift-Off | 11/9/2005 | See Source »

...J.R.R. Tolkien introduced the fictional “hobbit” character to the world. Today, Professor of Anthropology Daniel E. Lieberman ’86 and an international team of more than 25 researchers are investigating the existence of a new hobbit-like species that is distinct from present-day humans. Lieberman said that the remains of at least nine individuals with the features of a tiny human have been excavated on the remote Indonesian island of Flores. The first of these hobbit fossils was uncovered in October 2004. More recently, an anthropology professor at the University...

Author: By Matthew R. Tierney, CONTRIBUTING WRITER | Title: Prof Investigates ‘Hobbit’ Findings | 10/14/2005 | See Source »

...went extinct something like 2 million years ago. Their detailed argument for this notion has yet to be published, and critics are still very cautious even about embracing the idea that the hobbits represent a new species at all. But while he agrees that more evidence is needed, Daniel Lieberman, a Harvard paleontologist who composed a commentary on the new discovery for Nature, writes: "...it seems reasonable for Morwood and colleagues to stick to their original hypothesis that H. floresiensis is a new species...

Author: /time Magazine | Title: Hot on the 'Hobbit' Trail | 10/12/2005 | See Source »

...patients. Such a policy would not only speed vital information to doctors, it would also spur drug companies to focus on creating truly novel medications rather than minor variations on existing themes, what many researchers call "me too" drugs. "The pace of innovation has been slow," says Dr. Jeffrey Lieberman, chairman of the psychiatry department at Columbia University Medical Center and lead author of the study...

Author: /time Magazine | Title: Viewpoint: Why New Drugs Don't Live Up to the Hype | 9/30/2005 | See Source »

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