Word: lieberson
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Producer of these two recordings was Columbia's new President Goddard Lieberson (TIME, Oct. u, 1954). Sitting behind the control-room glass in cotton jersey and slacks, he rolled in his chair, clutched his brow, his breast, his colleagues' arms, while demanding one take after another. His problem with Fella was simplified by the fact that the nearly continual music supplied almost all the required atmosphere, from the rowdy, Italianate folk-type songs to the entr'acte hit, Standing on the Corner, to the show's one deeply felt song, Warm All Over. Even so, there...
...Staffordshire-born Recordmaker Lieberson, The Confederacy represents a new-found obsession with the Civil War ("It's a disease"). It is also the latest experiment "creative" in his approach to the continuing search recording for business. Over the last 15 years, Lieberson has won a reputation for adventurous programming. Soon after his arrival, Columbia released such radical items as Schoenberg's Pierrot Lunaire and Bartok's Contrasts, and continued to rack up first recordings of modern masterpieces, e.g., Berg's Violin Concerto, Prokofiev's Alexander Nevsky cantata. Gradually, Columbia built a stable...
Choking Classics. Diskman Lieberson, 43, has found time to write a novel (3 for Bedroom C), start a play and marry famed Dancer Vera Zorina. Lately, he spends less and less time in the glass-fronted control booth supervising recording sessions, more and more behind his desk thinking up new ideas. Although he recorded Berg's operas Wozzeck and Lulu, and all the quartets of Schoenberg and Bartok, Lieberson discovered gradually that "it is becoming almost bourgeois to do contemporary music-everybody's doing it now." It is also too expensive for a major company to take...
...Lieberson's answer: new gimmicks, such as The Confederacy album. Among Lieberson's other off-beat projects: Edward R. Murrow's I Can Hear It Now album of historic speeches, the prestigious Literary Series, with such authors as Somerset Maugham and William Saroyan reading from their "own works, and album revivals of old musicals (the Pal Joey and Porgy and Bess albums have, in turn, sparked Broadway revivals...
Despite the fact that the record business seems to have recorded everything of major interest, past and present, Lieberson sees a bright future. Next week, with The Confederacy under his arm, he is off on a tour of the South, the U.S.'s weakest classical-record market. Says he: "I don't think the potential for selling records has even been touched...