Word: liebmans
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Dates: during 1950-1959
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...thing that all of NBC's musical spectaculars have in common is tiny (5 ft. 6 in.) Max Liebman. A showman of 25 years' experience, Liebman has been so successful as producer, director and general mastermind of the specs that last week NBC signed him to a new five-year contract...
...spot in the TV ratings was proving easier to get than to hold onto. This week, for the first time, the lead position was captured by one of NBC's high-priced spectaculars: Max Liebman's Babes in Toyland, which went to the top with a Nielsen rating of 50.5. CBS's I Love Lucy grabbed second with 50.1. while Jackie Gleason (CBS), the former leader, dropped to third with 48.1. The rest of the Top Ten: 4) Toast of the Town (CBS). 45.5; 5) Dragnet (NBC). 44.1; 6) Disneyland (ABC). 42.4; 7) Milton Berle...
...most popular TV shows, according to last week's Nielsen report: 1) Jackie Gleason (CBS), 2) Toast of the Town (CBS), 3) I Love Lucy (CBS), 4) Milton Berle (NBC), 5) Dragnet (NBC), 6) Disneyland (ABC), 7) Martha Raye (NBC), 8) Max Liebman Presents (NBC), 9) Groucho Marx (NBC), 10) Jack Benny...
...stride as a bumbling villain; there was Wally Cox, Dave Garroway, a brace of excellent clowns and a fine magician, and the TV children as well as Dennis Day were pleasantly inoffensive. With all their help, Victor Herbert's tuneful old musical was translated into one of Max Liebman's best TV shows...
...Tuneful. Both Medic and Satins and Spurs (telecast in color) proved first-rate. The spectacular (a word detested by everyone at NBC, except the publicity department and President Pat Weaver) was big and tuneful. The book (by William Friedberg and Producer Liebman) contained the usual musical-comedy eyewash: Betty Hutton was cast as an untutored cowgirl who comes to Manhattan, falls in love with a LIFE photographer, falls out of love, falls back in love again. But it was a fine vehicle for the Hutton bounce and enabled her to do her brash singing and dancing against a background...