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Word: liesenfeld (lookup in dictionary) (lookup stats)
Dates: during 1999-1999
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Usage:

...Liesenfeld, Magna's European spokesman, agrees. "The manufacturers are using shared platforms to bring more and more niche vehicles to the market. Those platforms are what everything else is based on. We design a module to fit an existing platform, but it's the carmakers who define the platform." Assemblers usually settle on one or two preferred suppliers for each model, but there is always another supplier ready to jump in if one or more of the chosen stumble. "If Magna doesn't provide the best price, GM can go down the street to somebody else," Magna's Blommers explains...

Author: /time Magazine | Title: World Cars | 2/22/1999 | See Source »

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