Word: life
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Dates: during 1940-1949
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...pages 42 and 43 of this issue; the sixth will appear in TIME'S issue of Sept. 12. With the illustrations and the accompanying text they constitute a series of advertisements about advertising that will have appeared in a total of 41,000,000 copies of TIME, LIFE and FORTUNE by the time the last advertisement has been published...
...TIME, LIFE and FORTUNE'S position in presenting this series, Roy Larsen, president of TIME Inc., has this to say: "Our magazines are dedicated to the distribution of information-and this applies to their advertising as well as to their editorial pages. Just as the work of our world could not go on without the swift exchange of news-so would our economy grind to a halt without the swift exchange of goods and news about those goods. It is to the wider understanding of this basic truth that this 'Campaign About Advertising' is directed...
...Opera composer views life from standpoint at odds with history. Knows work is artificial, ludicrous, does not care, or cannot help self . . . Soviet love of ballet quite different-freedom of movement, jumping, aspiring, etc. Probably otherwise under Czar." But such happy jottings were soon to be interrupted. At a mass press conference with Mussolini, Divver was jostled accidentally and raised a protesting voice; he was ejected, shouting and waving his fist, and at once became a hero back home. Too cowardly to refuse his accidental fame, Divver became Forward's expert on Italian affairs. Practice...
This sad and ridiculous situation is the starting point of William Sansom's smoothly joined and brightly told study of middle-aged delusional jealousy. Henry Bishop yearned for the days when people gently chased butterflies with nets; by contrast, he found modern life crude and vulgar. Until Diver's appearance, his 20 years of marriage with Madge had been plain, placid and passionless. Diver was all energy and heartiness. To Madge's amusement, he thrust trick gadgets at Henry-a golden dog whose eyes lit up, a dinner plate that leaped up convulsively...
Love's biggest pressagent was Fawcett Publications, already a big name in the pulps (True Confessions) and adventure comics (Captain Marvel, Tom Mix). Fawcett's Sweethearts was up to the 1,000,000 mark, and Fawcett's Life Story was runnerup with 700,000 readers. But almost everybody was doing it. At 10? a throw, America's girls & boys, aged 8 to 80, would soon have their pick of 100 love & romance books, published by two dozen different concerns, with an average press run of 500,000 copies. Said Fawcett's Helen Houghton last week...