Word: lifeblood
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Dates: during 1950-1959
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...farm equipment, which show signs of saturating the market. To keep up sales, International Harvester's President John McCaffery had a salesman's remedy. Said he: "We've got to develop better equipment to make them want to replace the old ones. Planned obsolescence is the lifeblood of U.S. business." Boom Into Normal U.S. business knows that it has no sure way to eliminate future recessions. It has no reason to assume that "boom" had become synonymous with "normal," even though millions of Americans now regard it as such. After ten years of rising incomes, younger couples...
...World War II synthetic rubber; synthetic gems which outshine the original; polyethylene plastics whose uses range from radar insulation to flexible bottles. "Research," says Morse Dial, whose company has spent upwards of $100 million on it in five years and will spend $30 million more this year, "is our lifeblood...
...months have made 49-year-old Chancellor of the Exchequer Richard Austen ("Rab") Butler, the "young Turk of Toryism," the fastest-growing man in the Conservative Party. His budget, a brave one, shapes up already as the outstanding success of the half-year. The drain on Britain's lifeblood, the dollar reserves, was slowed and the gap between dollars spent and dollars earned was closed last month to $71 million, chiefly as a result of Butler measures...
Great Britain is perilously close to bankruptcy, and Chancellor of the Exchequer Richard Austen Butler minced no words about. "We are really up against it," he said last week. "Our lifeblood is draining away, and we have got to stop it." In contemporary Britain, the job that wealthy "Rab" Butler holds might well be called Chancellor of Gloom. His two predecessors, schoolmasterish Sir Stafford Cripps and perky Hugh Gaitskell won admiration for telling people the worst. Last week Butler did the same, frankly and specifically, and added to his reputation as one of the fastest rising Tories. No orator...
There was a chance that this unknown and implausible figure would slide feet first into chaos, taking his country and perhaps a large part of the world with him. Iran is a vital source of oil, the lifeblood of industrial civilization (see box, next page). It is also a natural road of conquest for Soviet Russia. If Mossadeq fails to keep the country's vast oilfields operating, what will happen, at the very least, is that Western Europe will be deprived of the oil it needs to keep its industries going...