Word: lifebuoy
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Dates: during 1940-1949
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...director (and son of the founder) of Britain's sprawling mercantile empire of Lever Bros. & Unilever Ltd. and its Dutch twin, Lever Bros. & Unilever N.V. (337 factories, 516 companies in 17 nation. with assets totaling $1.1 billion), among the world's leading* manufacturers of soap (Rinso, Lux, Lifebuoy), edible oils (Spry) and margarines...
Marquand still becomes choleric when he thinks of the stuff he wrote. "It seemed to me the most dreadful thing to end your days putting your energy into a campaign for Lifebuoy Soap-and all those Phi Beta Kappas sitting around trying to get ideas...
...president of Lever Bros. (Pepsodent, Lifebuoy, Rinso, Spry, Lux) had been showing some visitors through his Cambridge, Mass, plant when the call had come from Washington. He could think of many reasons why he could not serve. He had just taken on a new cosmetics business for instance. "But," he said, "it was an opportunity to pay back my country for being good to me." He consented...
That was before the war, when four Harvard men returned to the building after a late round of squash. They were singing the song of lifebuoy under the showers when the first swimmers arrived and, in the old tradition, promptly scared the daylights out of George with a series of coy screams...
Before he had well warmed Lever Brothers' presidential chair (TIME, June 10), Charles ("Chuck") Luckman sat down hard on the firm's $7,274,503 radio budget. Off the air went Lifebuoy's "Bazooka Bob" Burns and Rinso's soft-soap opera, Big Sister. Last week Luckman made an economy-size substitution: Fighting Senator, a sort of Lone Ranger with social significance...