Word: lifebuoy
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Dates: during 1960-1969
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...deserves a lot of credit; she was a Rose Bowl princess before I married her, and I don't know how she manages to take such good care of me and Kelly Jean and our house in Hidden Hills and still find time to do her Halo and Lifebuoy commercials...
...Even semi-show-business people like Mickey Spillane are doing commercials. Mickey dashes out in the dead of night and jumps into a waiting car that contains a remarkable blonde. "Wherever this man goes, he packs a .38," says the announcer. Then Spill ane holds up a bar of Lifebuoy soap, which is advertised as giving "38-hour protection...
...Unilever, even some of Wall Street's professionals had only an imperfect notion of what they were buying into. And to the ordinary investor Unilever presents an even hazier image. Few U.S. housewives realize that they are fattening Unilever's coffers when they bring home Lux, Lifebuoy. Handy Andy, Rinso or Surf soaps, Imperial or Good Luck margarines, Spry shortening, Pepsodent toothpaste, Lipton's tea and soups, or Wishbone salad dressing...