Word: lifebuoy
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...years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, etc.) have slugged at each other in the nice-Nellie manner of the advertising campaign—with occasional forays that were not so nice, but not so noticeable to the layman, either. Now the battle has exploded in a big way: in Boston a Federal grand jury indicted Procter & Gamble for using the mails to defraud. By the terms of a 57-page, 40-count indictment this turns out to mean bribing various Lever Bros, employes with aliases like "Babe," "Red" and "Chick...
...Procter & Gamble Co. (Ivory); No. 3: Lever Bros. (Lifebuoy, Rinso, Lux), U. S. subsidiary of mammoth British Lever Bros. & Unilever, Ltd., No. 1 world soapmakers...
...figures on the top-ranking salaries of 1938. Of the first ten, top five were industrialists, last five were cinema folk. (Last year, Hollywood placed seven in the first ten.) Biggest salary went to ruddy-faced, badminton-playing Francis A. Countway, president of Lever Brothers Co., makers of Lifebuoy, Lux Toilet Soap, Lux Flakes and Rinso...
...budding authors, Marquand advises newspaper work or advertising as the best training. A reporter himself at one time, the creator of Mr. Moto wrote advertising copy; he admitted his star jobs were advertisements for Blue Buckle Overalls and Lifebuoy Soap...
London's American Chamber of Commerce heard William Hulme Lever Viscount Leverhulme, governor of world-spraddling Lever Brothers, Ltd. (Lux, Lifebuoy Soap), tell about the perplexity of efficiency experts over a certain laborer, the only worker in a factory to pull, not push, his wheelbarrow. Asked why, the laborer said: "Well, guv'nor, hi 'ates the ight of the bloomin' thing...