Word: lifebuoys
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Dates: during 1930-1939
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...budding authors, Marquand advises newspaper work or advertising as the best training. A reporter himself at one time, the creator of Mr. Moto wrote advertising copy; he admitted his star jobs were advertisements for Blue Buckle Overalls and Lifebuoy Soap...
London's American Chamber of Commerce heard William Hulme Lever Viscount Leverhulme, governor of world-spraddling Lever Brothers, Ltd. (Lux, Lifebuoy Soap), tell about the perplexity of efficiency experts over a certain laborer, the only worker in a factory to pull, not push, his wheelbarrow. Asked why, the laborer said: "Well, guv'nor, hi 'ates the ight of the bloomin' thing...
Soapmaking seems to inspire active social thinking. The late Lord Leverhulme, founder of world-spraddling Lever Brothers (Lux, Lifebuoy), was Britain's famed high-wages-&-short-hours Prophet. Procter & Gamble (Ivory) was an early experimenter with the guaranteed work year and employe representation on the board of directors. Last week two other household soap names made social news. One was Samuel Simeon Fels, scholarly septuagenarian maker of Fels Naptha. The other was J. (for James) Crate Larkin, vice president of Buffalo's Larkin Co., Inc., makers of the soap U. S. children sell their parents' friends...
...from the days when one Benjamin Franklin was urging an unwary public to try the "new, swift coaches to Philadelphia" down to our modern style of ads with the American public daily engrossed in the adventures of the young couple whose romance was blighted until a kind friend mentioned Lifebuoy...
...offset that, however, my social popularity has increased as much as if I had learned to play the piano, gotten rid of halitosis, used Lifebuoy, or spoken to the waiter in French...