Word: lifebuoys
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...deserves a lot of credit; she was a Rose Bowl princess before I married her, and I don't know how she manages to take such good care of me and Kelly Jean and our house in Hidden Hills and still find time to do her Halo and Lifebuoy commercials...
...Even semi-show-business people like Mickey Spillane are doing commercials. Mickey dashes out in the dead of night and jumps into a waiting car that contains a remarkable blonde. "Wherever this man goes, he packs a .38," says the announcer. Then Spill ane holds up a bar of Lifebuoy soap, which is advertised as giving "38-hour protection...
...Unilever, even some of Wall Street's professionals had only an imperfect notion of what they were buying into. And to the ordinary investor Unilever presents an even hazier image. Few U.S. housewives realize that they are fattening Unilever's coffers when they bring home Lux, Lifebuoy. Handy Andy, Rinso or Surf soaps, Imperial or Good Luck margarines, Spry shortening, Pepsodent toothpaste, Lipton's tea and soups, or Wishbone salad dressing...
Belloc's faith shines through all his correspondence, but the special sparkle of the letters comes from Belloc's "great lifebuoy of humour, which is a sort of sister or companion aid to the Faith." In his gloomiest moods he could break off to twit a friend whom he had caught in a split infinitive...
...British-Dutch Unilever empire; after long illness; in Boston. After his rise from general manager and treasurer, quiet, publicity-shy Countway raised sales from less than $1,000,000 in 1913 to $250 million in 1944. He invented B.O. during a golf game to boost his product, Lifebuoy; presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry; in 1939 received the highest salary with bonuses ($469,713) outside Hollywood...